Are You Losing bids that You Should Be Winning?

You wouldn’t be if your proposal process was built to compete.

I’ve worked on 100+ RFPs and know what separates a proposal that simply answers the questions from one that makes a compelling case to win.

The problem isn’t your expertise.

It’s that your proposal isn’t showing it.

  • “The proposal was by far the most professional and comprehensive I’ve ever seen.”

    — Reseller partner, Education-sector RFP

  • “It was an easy yes.”

    — Manufacturer, home appliance RFP.

  • "It really showed they understood what we were looking for and included extras we needed."

    Director of IT, Education-sector RFP

  • "The best proposal I've ever seen."

    Director of Curriculum, Education-sector RFP

Ready to build a stronger bid?

Here’s how we’ll do it:

1. Find out what’s working — and what isn’t.

We’ll dig into a bid you won and one you should have won, looking at what the customer asked for, what you submitted, how you were evaluated and what happened beyond the documents.

2. Build your RFP Sales Framework.

We’ll turn those insights into a strong, modular foundation built around how your company wins so your positioning, proof, differentiators and core story are already there before the next opportunity lands.

3. Put it to work on your next bid.

We’ll work the bid together, applying the framework, structuring the response around the buyer and showing your team how to turn that strong foundation into a proposal built specifically for the opportunity in front of you.

Start your next RFP 75% built.

Then spend your time on the 25% that can’t be templated: the customer, the opportunity and what it will take to win.

I’m obsessed with giving great companies their best fighting chance to win the bid.

I’m Jen. I’ve spent 20+ years in sales and marketing and worked on more than 100 bids and proposals.

RFPs became a significant part of my work because when an important bid landed, it demanded attention. Sales had built the relationship and understood the opportunity. My role was to help make sure everything we knew about the customer, our strengths and why we were positioned to win came through in the written submission.

After the first dozen or so, patterns started to emerge. I learned what to ask, what sales insight mattered, and how much stronger a bid becomes when you know how to bring those pieces together.

That experience became the framework I still use today.

What I’ve learned is this: you won’t win every bid. But when your team has worked hard to put you in a position to win, you can’t afford for the proposal to be the weak link.

That’s the problem I help fix.

Let's talk about your next bid.