White, modern office, laptop with screen showing: Jen Dunn Customer Engagement Strategy

Helping owners & executives close the revenue gap between marketing and sales to close the gap that’s hurting profitability.

More leads isn’t the problem, it’s what’s happing between marketing and sales that’s costing you revenue.

close the gap between Visits and conversion

you’re doing the work

Your teams are capable.
But the results aren’t lining up the way they should.

Marketing is busy.
Sales is pushing.
And still, there’s a gap — between what’s happening and what’s closing.

I help you figure out why — and decide what to fix now.

close the gap between effort and revenue

I work directly with marketing and sales leaders to uncover what’s actually stalling revenue — and fix the right thing.

I bring 20+ years across marketing and sales, including deep field marketing and enablement experience, to help teams see where momentum drops and why.

We work together to identify the one breakdown worth fixing now and align around a clear next step.

How i help

I don’t work around sales—I work with them.

don't work around sales - work with them

if your marketing brings people in but revenue isn't following, the problem isn't always sales.
Uncover what's stalling revenue between marketing and sales - and fix the next right thing.
Stop losing momentum between marketing activity & sales conversations.
It's not leads. it's what happens in-between.

Calgary executive smiling with caption, Jen Dunn Customer Engagement Strategist

My role isn’t to add more ideas or activity.

It’s to help leaders see clearly, make confident decisions, and close the gap that’s hurting profitability.

Explore The Revenue Gap

Testimonials

Peter Kurtz, VP of Marketing, Development, Teq.

“Jen worked on the Teq account to develop go-to-market plans, demand generation strategies, and other customer-facing programs for over six years. Even in her consultative role, she gained a complete understanding of our business and was aligned with our sales goals. She’s an insightful collaborator, and I found that she could balance our traditional marketing needs while sharing innovative approaches to develop new business.”
Dr. Drew Hinds, Vice President of San Diego CUE.

“We brought Jen in to help drive attendance for the San Diego CUE Powered Learning Fair and received tremendous value. Jen helped us wow our sponsors and speakers, providing opportunities to promote their partnership and equip them with assets to promote to their networks as well. This event was a great success and she was a difference maker.”
John Zwicker, Founder, Calgary Cardinals

“We say it all the time, “ We wish we had Jen’s help 4 years ago.” What she has done for our ball club is nothing short of transformational. She built us a full sponsorship program that’s helped bring in real support, took over our website and gave it a clean professional look with content that shows who we really are. Our email newsletter now gets read and clicked by nearly everyone in our list, and our instagram presence has exploded. We hear all the time how professional and sharp it looks. She has taken a huge load off our plates and lets us do what we do best and that is the baseball side of things.”
Liz Loether, President of San Diego CUE

“It was a great experience working with Jen to promote the San Diego CUE Powered Learning Fair. We achieved our targets for event registration and attendance. Jen supported consistent branding, messaging across social media, email marketing, print materials, and our mainstage presentation slides. Jen brought great ideas to the table while executing on our vision. Her work kept our team organized and made the approval process easy. Our Board saw great benefits working together.”